.NEARLY ONE BILLION people are directing their votes in India's general vote-casting. It is the most significant democratic physical exercise in past-- and could possibly also be one of the most costly. Spending is expected to reach out to 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Studies (CMS), an Indian charitable. That would certainly be greater than double the amount invested in the previous election in 2019 and also exceed the money splashed in America's governmental political election in 2020. Why perform Indian political parties invest such vast totals?